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Web Page Guidelines

Teacher Website Guidelines


Teachers of Rose Tree Media School District are required to create web pages to publish on the Internet. These web pages must reflect the professional image of Rose Tree Media School District, its employees, and students. The purpose of the web pages is to:


1. Educate:

Content provided on the web pages should be usable by students, teachers, and parents to support the curriculum. It will introduce visitors to your class and your programs.


2. Inform:

Content may also inform the community about the school, teachers, students, or departments, including information about curriculum, events, class projects, student activities, and some policies. Your web pages should link to valuable academic resources.


3. Communicate:

The content may provide an avenue to communicate and share successes with the students, parents, and community.


This document outlines the roles and responsibilities for publishing web content within the Rose Tree Media School District. All district employees are expected to read and follow the guidelines stated within this document. All content published on our web pages will observe all federal, state, and copyright laws and regulations and remain the property of the Rose Tree Media School District.


Tools and Appropriate Use

The district has invested in the Site Manager tool for managing and publishing web content. All users will use this tool so the public experiences a consistent web presence when visiting our web pages. Individual teachers manage content so accounts and data are removed or re-assigned as individuals leave the district and/or school.


Responsibilities and Ownership of Data

Teachers who create a teacher’s website are responsible for meeting the guidelines in this document. These guidelines cover management of content and technical standards of teacher web pages. Teachers must ensure that all links are functional, up to date, and linked correctly to their school pages. Individual teachers are responsible for maintaining content for their class(es). Teachers should never share their username and password with students or parents.


Expected Content

In our continued efforts to be environmentally friendly and reduce costs of paper, photocopying, and postage, we strive to distribute as much of our content to students, parents, and members of the public in electronic form. Below are some specific examples of content:


What could a class website include?

Contact information

School information

Contact preferences

Classroom information



Academic expectations

Code of conduct

Class assignments

Homework assignments

Project / Activity guides / rubrics

Handouts (not copyrighted)

Grading policy

News and events - upcoming


Online resources

Parent resources

Student activities

Photos of student work / projects (use only student initials)



Frequency of Updating

In all cases, content must be published in a time frame that is relevant and timely. People will visit websites whose content is fresh and up to date. Plan adequately.  Remember to remove or inactivate expired items and to test links thoroughly.


Best Practices:

  • Personal information about students or staff may not be published without permission / release form.
  • Do not publish student photographs of children whose parents have completed a Photo Refusal Form to opt out.
  • When listing a field trip on the Web, do not provide exact times or locations. It is better to communicate that information in a parent letter.


  • Grammar, spelling, and formatting of content should be correct. Use spell check.
  • Do NOT use “Under Construction” words or graphics.
  • Do not assume that the reader knows acronyms.
  • Do not underline words, as that indicates a hyperlink and may be confusing.
  • All pages and links should be curriculum, instructional, or school related, and appropriate to educational purposes.
  • Web pages cannot be used for commercial purposes.
  • Links to external websites should open in a new window.
  • It is best to post optimized .pdf versions of files; however, web pages should contain more than just a listing of .pdf files.
  • Be aware of the size of the files you post. Multimedia files are often large and consume more disk space. Videos can be posted to your YouTube Channel and linked from there.
  • Do not use all uppercase letters.
  • Pictures need to be in .gif or .jpeg format.


Technical Guidelines

In the interest of maintaining a consistent identity, professional appearance, ease of use and maintenance, use the available templates from the Site Manager.

The district reserves the right to remove any web pages deemed inappropriate or contrary to district policies.



Fancy fonts are hard to read. Best to use: Arial, Courier, Georgia, Times New Roman, Verdana, or Trebuchet. Size 2 Bold for headlines, Size 2 for text.


Stick to black. Use color on a few words to emphasize something new or updated, but do not use color text on an entire page. It’s hard to read.


Be Professional

Your Web page represents the school district. Anyone can access these pages, even the press. It is important you present yourself on the Web the same way you would like the news to present you on TV (the same goes for pictures).



Abide by Copyright Laws

By law you cannot use Copyrighted materials without the owner’s permission. The Web is considered being published or public.


How Do I know if I’ve Broken Copyright Laws?

  • You’ve broken copyright laws if you copy more than a few sentences from an article from another site and paste it onto your page (even if it is sourced). The same goes for photos, videos, images, etc. Better way -- write an introduction and link to the content you like, inserting a “link disclaimer.”
  • You’ve broken copyright if you “right click” and “copy & paste” any photo, cartoon, image (chart/graphic) or video you like and drop it into your Web site.
  • You’ve broken copyright if you scan something from a book and put it on your Web page.
  • You’ve broken copyright if you use an outside organization’s logo, like SkillsUSA. You must ask their permission to use their logo regardless. Get it in writing. Save it in a printed form.
  • You’ve broken copyright if you post handouts created by someone else without their permission. Even if it says “okay for classroom reproduction” – the Web is not the classroom.
  • You’ve broken copyright if your link to an outside site displays within the Rose Tree Media Web site. Instead, links must open in a new window.